About adverstising, I think it's a good ideia, but wouldn't it be quite costly?
I got a better idea: graffiting the walls!!!! Woooohoooo!! (just joking!)
I think the internet is still the best way to promote our diet. It's a very free environment... And when it comes to explain scientific facts, written words are more powerful than spoken. Because this diet's paradigm is still quite complex... there is a lot you need to learn.
I recently started promoting our diet in acne.org, i think we can convert a lot of people there!
Other essential website would be Youtube.. I'm also thinking about making some videos there... I've also been "firing" some comments at the most viewed acne videos! Muahaha!
Oh, and RRM, if you ever published the book, in paper, I think that would also be a hell of a progress! It could even lead to some media exposition, and that would give it a lot more of credibility. People would start talking about it.