I have been consuming frozen fish for the past one week. I buy my Salmon from a grocery store and I don't believe them when they said that it is fresh and it hasn't been frozen but only placed in an ice box but I bought them anyways. It's hard for me to find fishes that hasn't been frozen here because I am living inland. And even if there are fresh fish sold in the city where I live, a) it would be expensive b) I would have to go out of my ways of transport just to get it (I travel by public transport)