Kasper wrote:For years, he advocated the health effects of (raw) proteins. Which I think has helped him to sell a lot of (raw) protein powders.
Many people believe in the benefits of proteins, so it's a good strategy, sounds honest, and sales good.
Why would a good salesman change this very good strategy ? Not any reason for this.[
You are very much underestimating the scrutiny involved in doing bussiness.
When money is at stake, people do anything to hang on, or increase their share.
Properly marketing their brand / their 'credibility' is a BIG part of doing bussiness.
What you and i see, is the result. (him stopping to sell protein powders)
What we dont see, is the real reasons why bussiness people make certain decisions.
Companies have entire departments dedicated to 'selling' their strategy.
A good salesman makes it look like he is dealing out of honesty.
We will never know the true reason.
Maybe, the protein powder did not sell well.
Maybe he came accross too much evidence that protein powder is not that good,
that he knew he had to change his strategy to maintain his credibility.
Besides that, chaning your view so dramatically is a very bad for your credibility.
There are books written about this subject.
Sometimes its much better for your credibility to change your view dramatically,
than to hang on to something that is going to appear to be outdated soon.
Its called: "leaving a sinking ship before its too late".
To me this shows he values begin honest very highly, much higher then making money.
In that view, to you Lance Armstrong may seem to value honesty over money.
Didnt he radically change his story?
Something that will make him lose a lot of money?
He must be valueing honesty very, very much...